Internet Real Estate Marketing

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The Search Engines

While the Internet browser is the core element that makes the Internet work on your computer, the search engines provide the function that people use to "surf" the Net. People go up on a search engine to find things. Whether one is searching for information, a product or for a particular company, we use a search engine to search through the websites on the Net. The person seeking information about homes for sale will use a search engine to find home listings, a Realtor or a broker. They will search using phrases like "jacksonville homes for sale" or "jacksonville real estate". The search results will include Realtor websites, real estate company websites and other sites that have real estate information. This section explains how all this happens and how the search engines can be your source for home buyer leads.

Section Outline

Who's Who    Google    Yahoo    MSN    AOL    Others How they work    The Algorithm- a ranking system Pay Per Click engines     Yahoo Marketing (Overture)     Google Adsense     Others Directories    Yahoo    DMOZ    Real Estate Directories

Optimizing websites for the engines    Web Site Theme    Site Content    Keywords    Domain name    Page file name    Meta Tags    The Alt Tag    Text Links    Header Tags    Link Popularity Understanding Keywords    Real estate keywords    Geographical keywords    Keyword research