Internet Real Estate Marketing

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Internet Marketing

The Internet has quickly become the new marketing media. It is a whole new world in every way and it is changing the way many industries do business. For the real estate industry it represents the future. According to The National Association of REALTORS more than 80% of today's home buyers are starting their search for a home on the Internet. A Realtor who does not have an Internet presence is at a loss to do business with many home buyers. Established Realtors have adopted the technology and are progressively moving a growing volume of activity to the Internet. The new techno-savy Realtor can very quickly build a substantial practice utilizing Internet marketing.

Section Outline:

Website layout and design    The Standard web page    Frames pages    Tables    Navigation    Hyperlinks    Content    Forms    Listings    Flash movies    Graphic images    Photos    Virtual Tours    Slide shows    Audio    Video    IDX, MLS  Website design software    Microsoft Front page    Macromedia, Flash, Dreamweaver

Internet Buyer Behavior    Surfing the Net    Viewing the website    Searching home listings    Contacting Realtors    Buyer loyalty    Capturing the Prospect    Internet Leads    Categorizing the leads    Generated from forms    E-mails    Contact Management  Marketing Strategies    Niche markets    Multiple websites    Your business model